Why Blog?

# 3 of 8 Blogs Pt. 1

By: Eme Paasch

Vol. 1 No. 4

Blogs, a new term given to online newsletters. Unlike previous forms of newsletters requiring printing expenses, press operators and a variety of overhead, today’s blog has made overhead expenses lean.

What makes a good blog?

1. A good blog is short and to the point

2. Written in plain language

3. Offers pertinent information

4. Offers opportunity

5. Provides rich content

6. Shares resources

7. Provides feedback opportunity

8. Provides value

Why should a business or ministry have a blog? A blog is a great way to provide information regarding a business or ministry operation. Need some examples?

1. You sell books as a retailer or as a ministry. You want to share new releases with your customers and maybe pickup a few new customers. In your blog, you can offer new releases like – Our readers have asked how they can make money from home by working on the Internet. A new resource we have found to be excellent is the following eBook Learn How To Make Money On The Internet

Your readers now have an opportunity to purchase an eBook that you feel is helpful. Say the eBook is recommended by you and that endorsement carries weight with faithful readers. Your blog may provide links to your ministry books or business coupons regardless; a blog offers daily promotions of your products or services. One more point; your links to eBooks can include your eBooks or other eBook publishers eBooks. Some will say they will not sell other publisher eBooks. That choice can cost you money and here is why:

If you set up certain types of accounts where you select the material you are willing to sell and you post a link to the product you selected, you can get paid when someone buys your referred eBook. This method we will explain soon.

Maybe you want to provide a resource where people can make their own eBook like with this software. This provides a service for your readers to make their own eBook and you help them sell their eBooks by providing a link on your site and they pay you for each copy sold from your website. This method we will cover later when we look at free resources to make money online. But blogs can provide a daily update on your products, services, business or ministry.

Another resource to help you learn about blogs would be ProBlogger and Chris Garrett’s site here. Next time, we will look at how ministries can improve their bottom line through blogging.

Blessings.